the burning bear
— Athlete Management & Creative Production, Egypt 2019 to 2021
Six athletes managed. Five sponsorships secured. Every piece of content shot and edited in-house.
El Gouna, where it all started
Kiteboarding in El Gouna is the sport that started everything. I filmed and posted edits for two years straight. Sessions with friends, tricks landed and missed, days on the water. That footage did something no competition result ever did. It built an audience around a person and convinced Brunotti that person worth signing.
Once it worked for me, it worked for other riders.
The model was simple. Find the talent, build a content world around them, take that world straight to the brands who need it.
No agency, no middleman. Just a camera, an edit, and a read on what a brand is actually paying for when it signs an athlete.
Two young riders asked how my sponsorship happened and whether I could do the same for them. I filmed them both, built the case, and walked into the Slingshot office, which is the sponsor they wanted, with the footage as the argument. They signed them. Then others.
The Expansion
Once the model was proven, I moved on to older, more skilled riders and put real production behind them. Desert Chasers is a motocross film built around the Sakkara Riders, the team I later registered as Burn-Out's own. Behind the Cable is the wakeboarding equivalent, following riders through cable park sessions with the same level of production, shot, directed, and edited to a standard built for sponsorship pitches, not just posts.
Everything stayed in-house. No outside crews, no third-party distribution. Every frame went straight into sponsorship negotiations.
BEHIND THE CABLE
A short wakeboarding film focusing on the two athletes representing Burn-Out in the El Gouna “Wakemania” competition
DESERT CHASERS
Burn-Out also became a registered race team when two MX riders needed a name to compete under. I designed the brand, registered it, and signed them in exchange for representation rights and exclusive media access. The brand gave them legitimacy. They gave the brand authenticity.
Six riders. Real podiums.
| Athlete | Brand | Result |
|---|---|---|
| Hassan Kareem Osman | Slingshot | World Wakeboarding Championship |
| Kareem Ahdy | Slingshot + Mystic | 3x Local Champion, 2nd IWWF |
| Hussein Alieldin | Duotone | Big Air National Champion |
| Ahmed "Kite" Manshed | Slingshot | 2nd Place National Champion |
| Yussef Gharib | Brunotti | Brand Ambassador |
| Sakkara Riders | Burn-Out Team | 1st Place Egypt National MX Racing |
